Michael Dell - The Man Behind DELL

            

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Themes: Corporate Social Responsibility
Period : 1984-2001
Organization : Dell Computers
Pub Date : 2002
Countries : USA
Industry : Computers

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Case Code : LDEN002
Case Length : 10 Pages
Price: Rs. 300;

Michael Dell - The Man Behind DELL | Case Study


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"I'm all about learning from my mistakes."

- Michael Dell, in March 2001.

 

"Michael Dell is clearly a genius in the computer world, but his revolutionary insights into business processes provide invaluable lessons for many other industries as well."

- Frederick W. Smith, Chairman and CEO, FedEx Corporation, in 1999.

Michael Dell - The Man Behind DELL: Background Note - Dell

The story of the world's No 1 retailer of PCs over the Internet, Dell Computer Corporation (DELL) goes back to 1984, when Michael S. Dell (Michael) established the company with a start-up capital of $1,000, in a 1000 square foot office space, in a small business center in North Austin, Texas. Michael, then a freshman pre-medicine student at the University of Texas, began his business by selling computer chips and disk drives for IBM PCs at meetings of computer users in Austin.

In its first year of operations itself, DELL achieved sales of approximately $ 6 million, which grew to $ 257 million in the next four years. By 1987, DELL opened a sales subsidiary in the United Kingdom to tap the growing European market. European countries had a lower PC saturation rate than the US and there were no large PC manufacturers in Europe. In the same year, DELL went public. During 1988-1991, DELL expanded its operations worldwide and set up wholly-owned sales subsidiaries in Canada, France, Italy, Sweden, Germany, Finland, and the Netherlands (Refer Table I).

Table I
Worldwide Presence of Dell

CONTINENT

 HEADQUARTER

 MANUFACTURING FACILITIES

 OPERATING SUBSIDIES

America

 Austin, Texas

Austin, Texas; Nashville, Tennessee, Eldora do Sul, Brazil

Canada, Chile, Mexico, Colombia, Brazil, Argentina

AAsia Pacific / Japan

 Singapore, Japan

 Malaysia, China

Australia, China, Japan, India, Malaysia, New Zealand, Thailand, South Korea

Europe, Middle East & Africa

 England

 Ireland

Austria, Belgium, Czech Republic, Denmark, England, France, Germany, Italy, Ireland, Netherlands, Norway, S. Africa, Spain, Sweden, Switzerland

Source: www.dell.com, * This list is not exhaustive.

 

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